The Peak magazine features Neoteric HoverGolf™ Cart

The Peak is one of the most popular and highest-circulating magazines in Asia, and is recognized for “defining the finer things in life for people who are on top of their game.”

So it’s only fitting that the May 2014 issue of The Peak features the Neoteric Hovercraft HoverGolf™ Cart as “one of the most important things you need to take to the golf course”!

Read what The Peak has to say …

Take the Direct Route

Who needs a golf cart when there are hovercraft easily available? Bubba Watson, winner of the 2012 Masters, teamed up with Oakley and viral video marketing agency Thinkmodo to create the world’s first hovercraft golf cart. With the ability to glide across water hazards and bunkers without harming the immaculately mowed course, the HoverGolf Cart will be sure to leave your fellow golf partners speechless – before they politely ask for a ride to their next hole!

www.neoterichovercraft.com

Tiger Woods is on the cover of this month's issue of The Peak. So what do you think? Should Tiger have a HoverGolf™ Cart like Bubba?

Fiberglass Laminator job openings at Neoteric

Here’s another chance to join the team Bubba Watson and NYC's Thinkmodo chose to build Bubba’s Hover: Neoteric is adding to our staff of Fiberglass Laminators. Experience is preferred, but we will train the right applicants.

We’re looking for team players with a strong work ethic and a dedication to maintaining quality while improving efficiency. You must be able to lift 50 lbs. and work on your feet an entire workday.

The ideal applicant will have experience in:

·         Hand lamination

·         Fiberglass repair

·         Tooling and mold fabrication

·         Wet sanding and buffing

·         Lean manufacturing (Kaizen)

If you would like to help build the world’s original and most innovative light hovercraft, please complete our online application, or email your cover letter, resume and references to hovermail@neoterichovercraft.com.

Golf Digest Promotes Neoteric's Hovercraft Golf Cart

Golf Digest Stix

June 2013

By Stephen Hennessey

RIDING ON AIR

HOVER LOVERS

Bubba Watson’s hovercraft golf cart, unveiled in an online video a couple of months ago, continues to draw attention. His clothing sponsor, Oakley, brought the BW1 to the CVS Charity Classic this week at Rhode Island Country Club. Last week, it appeared at a Dick’s Sporting Goods event outside Pittsburgh, where about 300 people got to ride it.

“People have really been fanatical about it since we debuted the video,” says Nathan Strange, Oakley’s director of global marketing.

Chris Fitzgerald, president of Neoteric Hovercraft, which made the BW1 at the request of Oakley and Thinkmodo’s advertising/video team, says 100 hovercraft have been ordered. A four-seater with a fuel-injected, 65-hoursepower engine is available for $58,000, and a six-seater with a 100-horsepower engine costs $70,000. In your price range? You can call the Indiana plant to place an order: 812-234-1120.

Just Like Bubba Watson, You Too Can Own a Hover Golf Cart

Forbes Magazine
May 2013

By now you’ve almost certainly seen the viral video titled “Bubba’s Hover.” It caught the web by storm and it has 7.6 million hits on YouTube, captured over 17 days on the internet. But just in case, here it is.

After Oakley signed left-handed Bubba Watson in January, they wanted to make waves. So they paired the 2012 Masters winner up with the inventors/viral video specialists at Thinkmodo: James Percelay and Michael Krivicka. Watson, who had recently purchased the General Lee (of Dukes of Hazzard fame), worked with Thinkmodo to produce the world’s first hovercraft golf cart: the BW1, which can soar over both sand traps and water hazards and doesn’t damage grass. It was only meant to be a clever marketing ploy, but now requests for the cart are pouring in. One-hundred BW1s will be available for purchase beginning in July with an expected price of $65,000 each.

Note: Neoteric Hovercraft is the manufacturer of Bubba’s original BW1 as well as the one hundred limited edition replicas.

How the Bubba Watson golf cart hovercraft became a real thing

Yahoo! News

10 April 2013

When a video surfaced of defending Masters golf tournament champion Bubba Watson cruising down the fairway on his Oakley-sponsored hovercraft, the world took notice: It's been seen by more than 60 million people after being covered by ABC, CNN, ESPN and countless websites.

It's been such a big hit, in fact, that despite the video turning out to be a stunt by viral marketer Thinkmodo, the manufacturer is moving ahead with plans to sell the vehicle to the public.

NeotericHovercraft President Chris Fitzgerald told Yahoo News he plans to produce up to 140 of the hovercraft models this year and has had to push back his company's other production orders to keep up with surging demand.

“He’s actually forced to do it because he’s getting so many inquiries,” Thinkmodo's Michael Krivicka told Yahoo News. “He’s kind of a celebrity now because of it. Millionaires from Russia are calling him, placing orders.”

Bubba Watson and the Thinkmodo team filming "Bubba's Hover" (Thinkmodo photo)

Other than for the obvious cool factor, why would someone spend upward of $50,000 on a golf cart hovercraft?

Fitzgerald acknowledged that it's largely a novelty, but he said there are a few legitimate reasons. “They have a very low environmental impact,” Fitzgerald said. “They can also get up to 50 mph. You can literally fly over a water hazard.”

In addition, Fitzgerald said, he’s tweaking the golf cart cabin to make it more spacious. However, he was quick to note that along with the relatively steep price tag, this golf court requires flight training.

“It’s about a 12-hour course,” he said. “But when you’re done, you could fly your friends around the course.”

Still, Krivicka pointed out that not everything in the video, called "Bubba’s Hover," is entirely real. For example, in its current form, the hovercraft is loud. And it doesn’t do well when traversing bumpy terrain, as a hovercraft is drawn to depressions in the ground. For example, if you drove next to a ditch, you’d probably end up crashing into it.

“The idea was a collaborative thing from us, Oakley [who is also Watson's corporate sponsor], Bubba and Neoteric,” Krivicka said in an interview from Thinkmodo’s New York offices. “It literally all started with a napkin drawing. It has already become the most successful marketing campaign ever for Oakley.”

The napkin drawing that lead to the creation of a golf cart hovercraft (Thinkmodo image)

“I’ve been in this business for 50 years. You can pull your hair out trying to figure out how to get this information out that this technology exists,” Fitzgerald added. “In one fell swoop it’s gotten across all these hovercraft concepts to people.”

“Pretty much everything you see in the video is real,” Krivicka said. “But we staged the crowd reactions and specifically chose a golf course in Arizona that suited our needs.

But the bottom line is you can now purchase a flying golf cart.

About Thinkmodo:
Founded by former Saturday Night Live producer James Percelay and social media maven Michael Krivicka, Thinkmodo is the mastermind viral video agency behind campaigns such as the Times Square Hack for Limitless and the flying people campaign for Chronicle. Their recent video for Popcorn Indiana's Popinator has surpassed two million views on YouTube. Bubba's Hover is Thinkmodo's most successful campaign to date.

Bubba's Hover: Bubba Watson’s Neoteric Hovercraft Golf Cart, the BW1

Here’s something to talk about at the nineteenth hole – and a chance to get in on the ground floor of a video that has gone viral in a major way. Thinkmodo, a viral video marketing agency in New York City, has recently released “Bubba’s Hover “on YouTube, a video project by Bubba Watson and Oakley Golf Apparel. It features golf pro Bubba Watson driving around a golf course – no, not in a golf cart – in a Neoteric hovercraft!

Check out Bubba and Neoteric President Chris Fitzgerald flying across fairways, greens and water hazards in the BW1 hovercraft golf cart – at this writing, the video has nearly 4 ½ million views on YouTube:

The BW1 is the prototype hovering golf cart, the first one out, but golf pros and amateurs everywhere will soon want to capture the always distinctive "Bubba style". Here’s a pro who hovers not only with his driver  - a hot pink golf club – but now hovers around the course itself. The man who won the 2012 Masters Tournament and is who is one of the longest drivers on the PGA Tour can surely be trusted to know the best way around a golf course!

The BW1 hovercraft golf cart floats on a bubble of air and has no wheels, so causes no damage to golf courses. A hovercraft has a footprint pressure 33 times less than the human foot - the same environmental impact of a seagull standing on one leg. It sails right over water hazards, sand traps, mud - even snow and ice - so you can go right over hazards instead of around them.

Golf courses can use hovercraft golf carts for maintenance instead of other utility vehicles because they don't damage the ground. They fly right over waterlogged or freshly laid grass and can be used to spray fertilizer and grass seed and are a great way to blow early morning dew from fairways. Hovering golf carts can also boost golf course profits:  in winter, when most courses are closed and making no money, hovercraft golf carts can be used to give joyrides. And, as one owner told us, there would be no need for new golf courses to have expensive cart paths.

We need say no more. Bubba's Hover is going viral and is all over the news worldwide. As one example, here’s yesterday’s Fortune Magazine article: Bubba Watson flies high with hovercraft golf cart video … and Neoteric’s BWI appeared on NBC's Today Show this morning, showing a video of Matt Lauer and Al Roker flying the hovering golf cart.

Lots more to come! Subscribe to the Neoteric Hovercraft blog for updates ... and visit our websites often:

NeotericHovercraft.com
HovercraftTraining.com


About Thinkmodo:

Founded by former Saturday Night Live producer James Percelay and social media maven Michael Krivicka, Thinkmodo is the mastermind agency behind campaigns such as the Times Square Hack for Limitless and the flying people campaign for Chronicle. Their recent video for Popcorn Indiana's Popinator has surpassed two million views on YouTube.