05 April, 2013

Bubba's Hover: Bubba Watson’s Neoteric Hovercraft Golf Cart, the BW1

Here’s something to talk about at the nineteenth hole – and a chance to get in on the ground floor of a video that has gone viral in a major way. Thinkmodo, a viral video marketing agency in New York City, has recently released “Bubba’s Hover “on YouTube, a video project by Bubba Watson and Oakley Golf Apparel. It features golf pro Bubba Watson driving around a golf course – no, not in a golf cart – in a Neoteric hovercraft!

Check out Bubba and Neoteric President Chris Fitzgerald flying across fairways, greens and water hazards in the BW1 hovercraft golf cart – at this writing, the video has nearly 4 ½ million views on YouTube:

The BW1 is the prototype hovering golf cart, the first one out, but golf pros and amateurs everywhere will soon want to capture the always distinctive "Bubba style". Here’s a pro who hovers not only with his driver  - a hot pink golf club – but now hovers around the course itself. The man who won the 2012 Masters Tournament and is who is one of the longest drivers on the PGA Tour can surely be trusted to know the best way around a golf course!

The BW1 hovercraft golf cart floats on a bubble of air and has no wheels, so causes no damage to golf courses. A hovercraft has a footprint pressure 33 times less than the human foot - the same environmental impact of a seagull standing on one leg. It sails right over water hazards, sand traps, mud - even snow and ice - so you can go right over hazards instead of around them.

Golf courses can use hovercraft golf carts for maintenance instead of other utility vehicles because they don't damage the ground. They fly right over waterlogged or freshly laid grass and can be used to spray fertilizer and grass seed and are a great way to blow early morning dew from fairways. Hovering golf carts can also boost golf course profits:  in winter, when most courses are closed and making no money, hovercraft golf carts can be used to give joyrides. And, as one owner told us, there would be no need for new golf courses to have expensive cart paths.

We need say no more. Bubba's Hover is going viral and is all over the news worldwide. As one example, here’s yesterday’s Fortune Magazine article: Bubba Watson flies high with hovercraft golf cart video … and Neoteric’s BWI appeared on NBC's Today Show this morning, showing a video of Matt Lauer and Al Roker flying the hovering golf cart.

Lots more to come! Subscribe to the Neoteric Hovercraft blog for updates ... and visit our websites often:


About Thinkmodo:

Founded by former Saturday Night Live producer James Percelay and social media maven Michael Krivicka, Thinkmodo is the mastermind agency behind campaigns such as the Times Square Hack for Limitless and the flying people campaign for Chronicle. Their recent video for Popcorn Indiana's Popinator has surpassed two million views on YouTube.

1 comment:

  1. Great Job by ThinkModo on this now "viral" video. Hope it leads to plenty of new business for you guys and Neoteric. I can personally verify the ease of floating around the golf course on the hovercraft!