Golf Digest Stix
June
2013
By
Stephen Hennessey
RIDING ON AIR
HOVER LOVERS
Bubba
Watson’s hovercraft golf cart, unveiled in an online video a couple of months ago, continues to draw attention. His clothing
sponsor, Oakley, brought the BW1 to the CVS Charity Classic this week at Rhode
Island Country Club. Last week, it appeared at a Dick’s Sporting Goods event outside Pittsburgh, where about 300 people got to
ride it.
“People have really been fanatical about it
since we debuted the video,” says Nathan Strange, Oakley’s director of
global marketing.
Chris
Fitzgerald, president of Neoteric Hovercraft, which made the BW1 at the request
of Oakley and Thinkmodo’s advertising/video team, says 100 hovercraft have been
ordered. A four-seater with a fuel-injected, 65-hoursepower engine is available
for $58,000, and a six-seater with a 100-horsepower engine costs $70,000. In
your price range? You can call the Indiana plant to place an order:
812-234-1120.
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